I-view and mobile analytics – our privacy assurances

In conducting this research we only receive anonymised data without any personally identifiable information. We have taken every care to ensure it is being carried out in compliance with all relevant legal and regulatory requirements. In particular, we can make the following assurances:

  • I-view only receives anonymised data without any personally identifiable information on an individual customer. We do not have access to any names, personal address information, nor postcodes or phone numbers
  • We can see the volume of people who have visited a website domain, but we cannot see the detail of individual visits, nor what information is entered on that domain.
  • We will never release any data that in any way allows an individual to be identified.